NIKE X ENGLAND 2018
England lays claim to several representative symbols. Two of the most famous are longstanding: the rose and the St. George’s Cross. A third, the Three Lions crest that adorns the chest of the English Football Association kit, has antecedents dating back to the twelfth century.
As design elements, each of these iconic emblems plays a prominent role in the England Football Association’s 2018 collection. They root the kit in history, and when married to Nike’s latest game-changing kit innovation, fast-forward tradition into an emboldened present.
This emboldened present is best illustrated by a handful of promising results that became an extraordinary sequence of achievements during the summer of 2017. Then, a number of the 28 St. George’s Park-based England squads that Nike outfits captured the nation’s imagination.
Triumphs in June at the U-20 Toulon Tournament and the U-20 World Cup sparked a period of five months during which England claimed the U-19 European Championship, reached the semi-finals in the U-21 European Championship, reached the semi-finals of the Women’s Euros and finally — in dramatic style — came from two goals down to win the U-17 World Cup final 5-2.
The collection these athletes and their teammates will wear in Russia is based on England’s archetypal color palette of white, red and blue.
The senior men’s England squad will spend up to seven weeks on duty this summer, from the pre-tournament training camp through to their time in Russia. Each athlete will receive product for every point on their journey, from tailored Nike Sportswear Tech Fleece tracksuits to distinctive black and deep-blue training gear to a pure white Anthem Jacket to be worn as they walk out ready to compete for international duty in Russia.